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Title : Impact Evaluations ~ Cervical Cancer Awareness Month
link : Impact Evaluations ~ Cervical Cancer Awareness Month

Impact Evaluations ~ Cervical Cancer Awareness Month

The impact evaluations for the Cervical Cancer Awareness Month in January follows two (2) different aspects of our awareness programs. Zurak Cancer Foundation has leveraged its social media presence to create awareness on cervical cancer and the human papillomavirus (HPV). With regards to our social media platforms we considered our total reach on Facebook during the awareness program and we recorded 35,064. For Instagram, we recorded 3,051. During the awareness campaign we made 14 posts regarding cervical cancer awareness during our evaluations for Twitter and WhatsApp, we multiplied our followers by the number of posts we made during the awareness campaign. Therefore, we recorded 1,596 for Twitter and 1,232 for WhatsApp. We estimated an impact evaluation of 1,500 during our market invasion events for Accra, Kumasi and Tamale. Finally, our total impact for the January Cervical Cancer Awareness Month stands at 42,443.

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